Kenneth Cole Reaction Cologne is described as a simple, aquatic fragrance that was designed to keep you cool and comfortable during the hot months of summer. It was introduced in 2004 by Kenneth Cole and it is a sweet, light blend of top melon, green apple, watermelon and lemon, with middle notes of patchouli and muguet, all balanced out by a base of sandalwood and musk. Uncomplicated and versatile, Kenneth Cole Reaction cologne is recommended for daytime wear, especially for a long walk on the beach.