Burberry The Beat Cologne is a fresh and uncomplicated fragrance that was created for confident, contemporary men who need a signature scent to define their complex personality. Introduced in 2008 by Burberry, it combines top citron notes with a heart of vetiver, violet and pepper, all balanced out by base notes of white musk and leather. Clean and almost herbal, Burberry The Beat cologne possesses a woody dry down, its main quality being its versatility: wear it with confidence whether you are at work, in the club or at home.